This is really important for artists and small creative start-ups who are trying to get going without a large outlay. I count myself amongst them and so was glad to get this really useful free but high quality help. Met some nice people too.
The 6 basic things to do to raise your site up the Google rankings are pretty straightforward but Duncan siad that the most important single thing is blogging - what I am doing right now. Telling people what you are up to, what you know and what you think might be useful to them. Passing on knowledge. It is what Culture Shift is all about so wait and see if the site becomes easier to find!
There are lots of dos and don'ts and I will have to take some time and go over my notes but i will get back to you when I have worked it out, with my own top tips. If you want to check out Yodelay, have a look here.