Audience development and engagement
Audience development is similar to marketing but with the aim of getting people involved in arts activities, rather than trying to sell them a product - though the two can become perilously close when you are trying to get bums on seats at a venue!
Before you can get people involved, you have to get them interested, and you have to make them feel safe and welcome - many potential audiences are very cautious about new things.
You may want them as audience to watch something, or you may want them to get actively involved and to participate, say in a workshop or choir, theatre group or project etc.
Project design and management
More and more, organisations are surviving and operating on project funding and often need extra capacity to handle a short-term workload. The Shift has a wealth of experience enable us to hit the ground running to help you design, plan and implement a project or event such as a conference, production, social inclusion or skills development.
What The Shift can do for you
The Shift Norwich has all the skills and experience to help you to get your potential audiences engaged and involved whoever they are.
By talking to you, we will find out what you are trying to achieve and we will devise a plan which will suit the situation you are in. And we won't just tell you what you need to do and leave you to it, we will help you to deliver the plan as well... if you want us to.
We can help to assess and research audiences using your own data or open data as it becomes more available.
We also have skills and associates with expertise in design and digital technology and can help you visualise your data or communicate your idea - it's as important to be able to interpret and show data as it is to gather it.
We have lots of contacts and connections and knowledge of many case studies so we can tailor a solution to suit you - in education, in arts, even in business - just ask.